This first ad has Katy Perry in it and she is promoting pop chips and even though she isn't naked this still implies Caroline Heldman's idea of having her as a commodity (#6). By placing the bags over her breast i get the impression that they are supposed replace the actual breast. Implying that there isn't anything fake about the chips while placing them over the breasts makes a viewer think that she has never gotten surgery(breast enhancement) and they aren't fake. It also implies that there chips aren't fake meaning they probably don't use artifical flavors.The second ad shows a ring being handed to a girl with her legs crossed and once she sees the actual jewelry her legs are open meaning that she will have sex with you. The ad shows Caroline Heldmans idea of her sexual availability as the defining characteristic of the person (#5). By being given a ring/jewelry this ad is implying that women will give it up and have sex with the man. Clearly that is not the case to most everyone in america.
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ReplyDeleteIt's funny to me how more and more nowadays well-known celebrities are used in ads like such. It makes me wonder if they mind or have any moral differences than the photographers or their managers. With that, if they don't agree with either professional person, do they say anything about it, or just go along with it for the paycheck?
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