- Pancheros: This uses the Leverage game mechanics. Pancheros has created a card/ benefits where you can get a free burrito if you go in so many times. So you get something out of it, and it motivates us to go into to Pancheros more. http://www.pancheros.com/rewards
- Snapchat Lenses: This is an example of Remarkability, because a lot of people mention it and it is brought up a lot. They are also very unusual lenses that make you look crazy so that might make you want to share with more people. https://support.snapchat.com/en-US/ca/lenses
- Kylie Jenner's Lip Kit: This is an example of making people feel like insiders. Her product uses both exclusivity and scarcity because it sells out very quickly. Her lip kit is also very exclusive because it can be on the expensive side of pricing for lipstick. There are alot of people that don't want to buy it because they can get cheaper lipstick somewhere else. http://kyliecosmetics.com/
Thursday, April 14, 2016
Social Currency
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I love pancheros but I don't want to have to remember to use the card every time just so I can get a free burrito after so many. I don't think I could ever buy Kylie's lipstick because it is so expensive and other lipsticks are good for a better price as well. But I do love the snapchat filters! I use those all the time. They can be crazy but yet sometimes they can make people look better.
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