Tattoos creating mixed message

One point that they author makes about mixed messages within our society is individuals use tattoos for identity expression and formation, but what is creating that mixed message is that people are keeping their tattoos secret from the public. While I understand why you might need to cover them up for job purposes, but why do people keep getting them in places where no one can see them. People like the way they look and the attention it gives to famous people but then again they can't show them because there is a law that states have a right to enforce a dress code and companies have a right to fire you if your appearance if it relates to companies business objectives.

Another point that she makes is that tattoos are seen as deviant and might also assume they are signs of psychological problems. There have been examples in the media of actors dying of an overdose or something along those lines and they would tie it right back to their tattoos because they are seen as deviant. An example of this is Amy Winehouse, which I don't completely understand because it's not like her tattoos were big and bold and stuck out like a soar thumb. Even with this mixed message, nowadays its not considered to be something within just the working class; doesn't carry a socio-economic stigma.